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In some reputation management service providers, each of them has a different technique of inoculation. One of these service providers is reputationmanagementconsultants.com. Inoculation techniques that they do is a combination of several techniques to create/promote a positive listing, then reduce the negative listing in search results. Here’s an example technique that they use:

The first technique is to use a micro-site. They will create a website with a latent sematic content and relevant outbound links. This site will continually updated with new content that has a unique phrase that you want to customize. After getting traction in search engines, they apply the social media component that will improve their ratings. The second is a blog that will be made from a high conversion micro-site, or join an existing blog communities such as blogger and livejournal. Although a blog requires more maintenance, but it is a very good media. Next is the press release or syndicated articles. This way is by making a press release or an article that will be useful for promotion, then send it to their effective network such as PRLog and Article ezine.

Last but not least important is link building. Besides the need for a positive listing in the micro-site that they created, then the application of blogs and social media, they also have a team that will points a quality links for the positive listings. Then the last is social media. They will create social networking profiles like Facebook and MySpace, professional network like LinkedIn and Naymz profiles, Mini blogs like Twitter, wiki articles, and various other sites that can be controlled. They have hundreds of social media platforms that operate very effective for many inoculation campaign.