Digital Signage Software – Dynamic Advertising Tool
In today’s hypercompetitive market each retailer needs to grow revenue and market share along with customer satisfaction. Retailers are using new technologies like digital signage to retain customers. Retailers not only provide additional value by facilitating their customers but also generate additional revenues by running branded advertisements. Static pop-up is a thing of the past. Digital signage is being placed in-store, showcasing product information, new arrivals, offers, clearance sales and information about availability of products along with their location. Huge video display screens grab comparatively more attention than other sources, influence customers and are a means of additional revenue and customer satisfaction.
Communication is the key to any organization’s success. However, in today’s fast moving market it becomes a bit cumbersome and tedious for a corporate to inform each and every employee with key information at one go. One reason may be that all the employees do not have email ids like in floor shops, back offices or branch offices spread geographically.
The organization can update its employees based in any country, in any location with the latest internal news; can welcome the new joinees, keep the entire employee force abreast with the latest HR policies, transfers of employees, etc. The organization can even broadcast live internal and sporting events simultaneously. Using Digital Signage software these updates and events can also be displayed on LCD or plasma screens. Digital signage also helps in assisting visitors in accessing a facility’s way finder, utilities area and other important information. The same can also be used to display the company profile and areas of expertise. Third party feeds like news, weather, stock market updates, financial news, etc., are added advantages for staff and visitors alike.
Why is digital signage important in the transportation sector? Digital signage allows you to put live or real time data on to screens (LCD/ Plasma) fixed at the departure or arrival areas of airports, railway and bus terminals. Passengers can be updated with the current schedules in an interesting manner, rather than the boring numeric being currently used. This can be used to display useful information that a passenger would like to know – trip delays, news, sports coverage, stock market updates, currency rates, safety information, world clock and weather. All this can be displayed simultaneously. Interactive kiosks or touch screens make it easy for travelers to purchase tickets, check-in and locate where to board planes, trains, and buses and tourism info centers.
Digital signage can delight customers by displaying their menu, along with their ingredients and calorie counts, price and the waiting time outside their premises. This could encourage the customer to have pre-decided his/her order once she looks at the menu thereby leading to the higher TRT (turn around time) leading to more revenue. Inside the restaurant besides the menu, entertaining videos, news, stocks etc can be displayed for customers.
Digital signage is ideal for retail banking because it lets you deliver personalized information to individuals critical to the success of retail banking. It can be used to display messages from the bank’s board of directors or head appreciating and thanking customers for their loyalty. Display screens fixed at waiting areas informs the customer about the current offers and services for different categories and testimonials along with tickers, live news feeds and stock data making his wait more entertaining. Further the head office can communicate with other branches simultaneously at a pre-defined time for all internal communication.
Digital signage can play a significant role in making your guests stay memorable, for e.g. Screen at the reception desk, can be used to display different time zones of different countries dynamically which means a clock showing IST(Indian Standard Time) can have a background of The Taj Mahal and after predefined time it can show London time with Big Ben or video of London or a hotel logo as the background, this can also be added with weather conditions in multiple numbers, here imagination has no full stop. Likewise in the lobby area a screen can be used to display facilities and amenities available with-in the hotel like today’s function, today’s top menu etc. to facilitate customers and guests. This can also help your guests find their way to rooms, what’s in for menu, type and time of restaurants, bar, rest room and other amenities etc. at touch of their finger tip along-with the city’s tourist’s places, entertainment venues and prominent market in interactive kiosk mode.
